Bell Media Takes Home 15 2020 Promax Awards


– TSN and TSN Brand Partnerships take home five awards, with Crave capturing four –

TORONTO (December 17, 2020) – Bell Media was once again the leading Canadian media company at the Promax Awards, the world's premier celebration of innovation and creativity in entertainment marketing and design. In total, 15 Bell Media campaigns took home awards at the North America and Global Excellence competitions, held virtually on December 9 and 15 respectively.

Discovery's brand-defining campaign for Shark Week was awarded gold for its Program Promotion Radio Promo at the North America and Global Excellence competitions. In total, Bell Media took home nine Global Excellence awards (one gold, three silver, and four bronze) and six North America awards (one gold, four silver, and one bronze), twice as many awards won by any other Canadian media company in this category.

"During this unprecedented year, our in-house teams continued to build brands and campaigns that engage audiences, and it is an honour to have those achievements once again be recognized internationally by the Promax Awards," said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "This recognition demonstrates the sheer excellence of our teams, who continued to hit it out of the park year after year."

Below is the complete list of the 2020 Promax Awards won by Bell Media.

PROMAX NORTH AMERICAN WINNERS (6)

Discovery (1)

Shark Week

Gold – Program Promotion Radio Promo

TSN (2)

Raptors Season Launch

Silver – Sports Editing

Bronze – Sports Use of Music

CTV (1)

CTV Comedy Channel: THE BIG BANG THEORY Holiday Marathon

Silver – Something for Nothing

Crave (2)

THE WATCHMEN IMDB Takeover

Silver – Online Takeover or Roadblock Promotion

Crave: Spoiler Free

Silver – Brand Promo: Holiday or Special Event Spot

GLOBAL PROMAX WINS (9)

TSN (3)

Raptors on TSN Open

Bronze – Typography

CFL on TSN Open

Bronze – Sports Program Front Ends/Open/Titles

Raptors Season Launch

Bronze – Sports Directing

Discovery (2)

Discovery: Shark Week

Gold – Program Promotion Radio Promo

Discovery: Shark Week

Silver – Copywriting for a Radio Promo

Crave (2)

THE WATCHMEN IMDB Takeover

Bronze – Online Takeover or Roadblock Promotion

Crave: Spoiler Free

Silver – Brand Promo: Website or App Promotion

News (1)

CP24 Breakfast: "The New Toronto Tradition"

Bronze – News Program or Special Report Promo Campaign

CTV (1)

STUMPTOWN IMDB Takeover

Silver – Online Takeover or Roadblock Promotion

About Bell Media

Bell Media is Canada's leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 35 local television stations led by CTV, Canada's highest-rated television network, and the French-language Noovo network in Québec; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada's largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. The country's digital media leader, Bell Media develops and operates websites, apps, and online platforms for its news and entertainment brands; video streaming services Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios and a minority interest in Montréal's Grande Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America's leading production facilities providers. Bell Media is proud of its role in fostering diversity and inclusion with equity-seeking groups within the company and across Canada's media industry. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. Learn more at www.BellMedia.ca.

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