Content Strategist - Owen Sound ON


WHO are we?

Avenue A, established in 1993, is a full-service advertising agency in Owen Sound and

Grey Bruce counties. Our talented, award-winning team of professionals includes

experienced writers, producers, designers, and online marketing experts who take

great pride in the work we produce for our clients. (Read more about us: https://

www.avenueaadvertising.com/)


WHAT are we looking for?

We are looking for a qualified Content Strategist to join us and help lead our Creative

Team. Is that you? A leader who would be responsible for creating, improving and

maintaining our client’s content, to achieve their business goals. To share content to

raise brand awareness, monitoring campaign results and metrics to identify best

practices.


Our ideal candidate is an experienced professional with demonstrable creative writing

skills. As our Content Strategist and Creative Team Manager, you should perform well

under deadlines and be detail-oriented. If you are also an expert in content

optimization and brand consistency, we would like to meet you. Ultimately, you should

be able to oversee all of our client’s marketing content initiatives to ensure customer

engagement, brand consistency and a positive customer experience.


Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets

• Collaborate with your Creative Team to plan and develop site content, style and

layout

• Create and produce engaging content

• Edit, proofread and improve Creative Team’s work

• Liaise with Creative Team to ensure brand consistency

• Use content management systems to analyze campaign effectiveness and

engagement metrics

• Plan content distribution to traditional media, online channels and social media

platforms to increase web traffic

• Develop an objectives calendar to ensure all creative and production is completed

in a timely fashion,

• Ensure compliance with law (e.g. copyright and data protection)

• Stay up-to-date with client developments and generate new ideas to draw

audience’s attention


Required Skills

• Excellent writing skills in English (BSc degree in Journalism, Marketing or relevant

field is an asset)

• Proven work experience as a Creative or Content Manager

• Hands on experience with MS Office, Adobe Creative Suite or other comparable design software

• Basic technical knowledge of web publishing, SEO, web traffic metrics and social

media

• Amazing organizational and time-management skills and attention to detail


Starting salary will be negotiated based on your experience and ability to fulfil the components of the position. We are very good at sharing profits with our team as we grow.

WHERE are we? The Avenue A office is in Springmount, just a couple of minutes from

Owen Sound, in the heart of the Grey Bruce region.


WHY you’ll love living here.

OMG! It’s absolutely beautiful in the Grey Bruce region. 20 minutes West of our office

you will find the sandy shores of Lake Huron. 10 minutes South-East is the Owen

Sound Harbour, which opens out into the sparkling waters of Georgian Bay. If you need

to air your head out for a few minutes, you can simply walk out the back door of our

office and head over to the Jones Falls trail.


All 4 seasons offer such an incredible quality of life for singles, couples, young families

and early retirees. Skiing, snowshoeing, ice fishing, skating or snowmobiling in the winter.

Walking, hiking, trail rides, camping, or fishing in the Spring and Fall. Summer on

our many beaches and waterways, or simply enjoying your garden and a backyard BBQ with

neighbours and friends. The area also has an active arts and entertainment scene with concerts, theatre, museums, festivals, and annual outdoor events.


WHEN

This position will commence on August 1, 2021. It would be ideal if you could come

and join our team on a part time basis in late July, as you are settling into your new

small-town home-town. This is ideal for you, as it will enable you to make a smoother,

easier transition and be totally prepared for Fall Campaign season, prior to end of

summer.


DID THIS SPEAK TO YOU?

If this career move - lifestyle change - is exactly what you’ve been looking for, write me a

one pager and tell me why. Attach your resume and toss in a couple of your favourite

creative pieces that will tell me who you really are. Make sure you provide a mobile

number and let me know what time of day I will reach you. If I like what I see, I’ll call you to

chat and provide you an opportunity to meet our awesome team and we’ll see where it goes

from there. Email me before April 30, 2021: deb@avenuea.ca

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