Georgian Bay, Ontario, July 16, 2021 - Hot off the heels of successful recent launches in other markets, Evanov Communications deployed the Lite format for CJGB-FM, 99.3. Licensed for Meaford and located in the residential and all-seasons playground of South Georgian Bay, the station formerly known as Jewel 99.3, rolled-out its new rebrand today.
The new Lite 99.3 will retain the best elements of the former station, while skewing younger and be more current in its soft, melodic, pop sound. The station will maintain its strong local and regional orientation. While the music spans from the 70s to today, Lite 99.3 will include more current hits. The station’s core artists will include Ed Sheeran, Adele, Billy Joel, Maroon 5, Bryan Adams, Fleetwood Mac, Madonna, Kelly Clarkson and Michael Bublé. More variety from yesterday and today makes this station perfect for in the car, at home, at work and at play.
Evanov’s Director of Operations Gary Gamble said: ‘The addition of the Lite format to the South Georgian Bay area is a natural progression in how many of our stations are getting refreshed and being fashioned to be more relevant to the communities they serve. Like the recent launch in other markets, Lite 99.3 will not only retain its current audience base but find new listeners who are looking for a local station to engage with.” Evanov Communications is an independent Canadian broadcasting company that operates 16 stations in a variety of markets. A list of stations and locations are found at www.evanov.ca
Media Contact: Gary Gamble Director of Operations