microtherapy Announces Release of New PPM Audience Analytic Tools



microtherapy, Canada's leading provider of radio software solutions, is excited to announce the release of Radius 2021.1. The latest version of Radius includes the launch of two new Radius PLUS analytic tools that provide unparalleled insights of PPM audiences.

The Radius PLUS Panel Time report allows meter market radio broadcasters to profile stations based on length of participation, exposing potential opportunities and risks. Tuner Trend delves deeper into PPM tuning trends, providing Program Directors and Insights teams with detailed, up-to-date tracking of station performance. Identifying the reasons for tuning changes lets PDs make more informed programming decisions.

"Radio broadcasters told us that they wanted tools that would allow them to better identify and plan for audience changes." said George Parkinson, President and CEO of microtherapy. "Panel Time and Tuner Trend, along with the rest of the Radius PLUS suite of analytic tools, delivers this with a powerful yet easy to use interface."

Please contact us at info@micotherapy.ca for more details.

microtherapy is the leading provider of radio systems solutions in Canada. Our products include RADIUS, RADIUS HUB and RADIUS ATC. Our mission is to provide the best possible user experience with powerful yet easy-to-use software. We work tirelessly to improve our products and meet the continually changing needs of the industry and our clients.