Numeris launches OneLook

Numeris launches OneLook:

A public facing topline view of Canada's video viewing behaviours

Press Release  
Toronto, ON – March 20, 2026

Numeris today announced the launch of OneLook, a new public experience that provides a clear, topline view of video viewing behaviours across Canada—available to clients and non-clients alike. 

Designed to offer an at-a-glance perspective of Canada's evolving video landscape, OneLook brings together trusted Numeris National VAM (Video Audience Measurement) data into a single, easy-to-understand view. It highlights how video viewing is distributed across categories and devices, helping anyone—from industry experts to curious observers—quickly understand what's happening in the market.

"OneLook is about accessibility and clarity. By making a topline view of video viewing available to everyone, we're helping foster a shared understanding of how audiences in Canada are watching video today." 

Catherine Malo
SVP, Client Strategy & Solutions, Marketing & Communications, Numeris

With OneLook, users can:

• See a clear snapshot of total video viewing across all video – Broadcast and Streaming 

• Track shifts in viewing behaviours over time 

• Understand how audiences watch video by device, revealing broader consumption patterns

Updated monthly, OneLook provides a consistent, authoritative view of video viewing in Canada—supporting informed conversations, sharper context, and greater confidence across the industry. 

The launch of OneLook reflects Numeris' commitment to transparency and to supporting a well-informed marketplace by making trusted audience insights more widely available. OneLook is now live

About National VAM
National VAM (Video Audience Measurement) is Numeris' groundbreaking video analytics measurement solution that brings together linear TV and digital video viewing into a single, unified database. It offers marketers, publishers, and media planners across Canada unprecedented insight into how audiences consume video across platforms, devices, and formats. 

Reporting over 95% of video platforms available in Canada, National VAM provides the ability to compare broadcast TV audiences with streaming audiences—or even compare streaming platforms to each other—to get a full picture of how Canadians watch video. 

About Numeris 
Numeris is a leading audience data company curating data and insights that makes sense of media behaviours in a cross-platform, cross-media world. Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement technologies to holistically measure linear and digital consumption. As a not-for-profit Joint Industry Committee (JIC), and by and for the Canadian media industry, Numeris leads the development and delivery of transparent and standardized audience data solutions that answer local needs while being aligned to global standards. Learn more at www.numeris.ca.

Contact: 
Anja Bundze 
Marketing Director 
T: 416-702-2095 | E: anja.bundze@numeris.ca

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