Orbyt Media Announces Launch of All-New Country Music Program, NEW & NOW WITH SHANNON ELLA

– New show from Orbyt Media highlights the biggest names in country music, and features exclusive interviews with up-and-coming artists – – NEW & NOW WITH SHANNON ELLA airs Sundays at 4 p.m. local time on PURE COUNTRY stations across Canada and via audio live stream on iHeartRadio.ca and the iHeartRadio app –

Tags: @iHeartRadioCA, @iHeartRadioCAPR, @PureCountryCA, @ShannonElla_



TORONTO (June 3, 2022) Orbyt Media, Canada's premier content syndication group, announced today the launch of all-new country music program NEW & NOW WITH SHANNON ELLA, airing weekly on Sundays at 4 p.m. local time beginning Sunday, June 5 on iHeartRadio Canada's PURE COUNTRY stations across the country, and via audio live stream on iHeartRadio.ca and the iHeartRadio app.


Led by fan-favourite PURE COUNTRY host Shannon Ella, the show highlights the newest and hottest artists in country music, and delivers exclusive interviews with musicians on the rise, stories behind chart-topping songs, and new music recommendations from the genre's biggest stars.


NEW & NOW WITH SHANNON ELLA is also available to all radio broadcasters through Orbyt Media.


"This show will be a regular destination for country music fans to be introduced to amazing new artists," said Ella. "Each week, we will feature artists making an impact on the country music landscape, and a number of under-the-radar gems too. This show is designed to give their songs a chance to be heard, and I can't wait to share them with listeners."


Raised on a horse farm north of Toronto, Shannon Ella grew up with country music in her veins. After training and competing for years across North America, Ella's love of horses took her to the University of Louisville where she studied Communications.


In 2019, Ella became the host of PURE COUNTRY's nationally syndicated midday show. In 2020, Ella was recognized as the CCMA's Country Personality of the Year, and as CMAOntario's Industry Person of the Year for her exceptional contributions to the country radio scene.