Yesterday afternoon, Peterborough’s THE WOLF101.5 FM and FRESH RADIO 100.5 were awarded by the Ontario Association of Broadcasters best “Promotion of The Year – small market” for the summer promotion “STAYCAY TRIPLE PLAY”. This amazing promotion was one of the biggest Peterborough has ever had with listeners having the chance to win over $15,000 in prizing (a 5-nightgetaway, ATV, BBQ and all of the fixings…). The contest generated over 55,000 entries.
The OAB Promotion Award is given to the station that best promotes itself, is original, benefits the station, has an impact on the community and generates revenue.
This is the second year in a row The Wolf and Fresh Radio have won this prestigious prize. In 2021, the stations won for the “Gitty On The Go” promotion.
Carey Walker, Promotions and New Media Director for Corus Peterborough, is available for an interview if you require further information.