CPR Promotions and Partners MannGroup Radio, Benztown and P1 Media Group to Offer Free Promotional Ideas, Audio Resources and More to Participating Radio Stations LOS ANGELES, CA, March 10, 2021 – Paige Nienaber and CPR Promotions, in conjunction with partners MannGroup Radio, Benztown and P1 Media Group have chosen Tuesday, May 25, 2021, as COVID Remembrance Day, a date forradio stations, clusters and groups around the globe to pause and engage with theiraudiences in remembering those who have been lostsince the pandemic hit in 2020. COVID Remembrance Day (tm pending) will afford participating stations to reflect on the events of the past year, honor and give tribute to the victims, to the heroes, and to the people in their communities who have stepped up and been a part of the response effortduringthe health crisis. CPR Promotions will provide radio stations with multiple ideas that they will need forthis day. COVID Remembrance Day will alsobe an opportunityfor stationsto continue to build on theircampaigns to get the best, most current information on local vaccine availability and scheduling to theiraudiences. Nienaber, President, CPR Productions, explains, “There are times when Radio can remind our listeners that we’re going to be there forthem during the good times and the bad times. Contests and celebrity gossip are all fine, but we have licenses to serve our communities, and this is a prime opportunity to do just that.”
COVID REMEMBRANCE DAY IS A CHANCE FOR RADIO TO ACTIVATE AND ENGAGE THEIR AUDIENCE IN A DAY OF TRIBUTE TO THE ONES WE HAVE LOST AND ALSO THE PEOPLE WHO HAVE HELPED US FROM THE BEGINNING.
As the pandemic evolves and cases drop while vaccinations rise, people and organizations have begun to host tributes and memorials. “Radio has done a great jobfrom the beginning with this, and now the next journey forus should be to help facilitate the healing and the grieving within our communities,” adds Nienaber.
There is no charge for any brand, cluster or group to be a part of the remembrance on May 25th. Go to www.cpr-promotions.com/covid-remembrance-day/and download a PDF of ideas and thought-starters. Sign up, and as plans begin to solidify, they will be shared among the group. There will also be audio resources provided by Benztown and networkingand assistance from CPR Promotions as brands define what their COVID Remembrance Day action plan will be.
The ideas in the PDF cover everything from events, community memorials, digital and audio tributes and proclamations. These are not dictates or requirements: do what you feelis best and appropriate foryour station, in your market, at this time.
Radio was the first social medium and as we begin to sense some hope in regard to COVID, Radio can do what it does best: to engage with the audience and give thema place, a forum, forsharing and coming together.