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Vista Radio Announces the Launch of 91.7 ICON Radio – It’s About the Music

Updated: Mar 18


Sechelt, British Columbia, March 15, 2024 – Vista Radio, Canada’s most locally focused media company, today announced the launch of its newest radio station, 91.7 ICON Radio, formerly known as Coast FM. The station officially hit the airwaves at noon today in Sechelt and serving more communities across the Sunshine Coast and on Vancouver Island marking an “Iconic” milestone in local radio.


91.7 ICON Radio is about the ICONS of music. Spanning music formats and crossing across decades of song libraries, ICON Radio is set to stand out by dedicating the airwaves to the legends of music in several genres. From the classic hits that shaped radio’s foundations, to one hit wonders, to unforgettable anthems, 91.7 FM will be a tribute to the “Icons” of music.


ICON Radio will be a community hub for music enthusiasts and the Icons will not be limited to the artists. The on-air lineup of presenters will include power houses of Canadian Radio including the legendary Brother Jake, Gentleman Jim Jackson, Barb Montgomery and Gerry O Day to name just a few. In addition to their own stories and connections to the music, you’ll also hear the artists themselves go into depth about their own experiences and memories of the timeless playlist of ICON Radio.


"This is an exciting day for us at Vista Radio and for music lovers on the Sunshine Coast and Vancouver Island," said Bryan Edwards, President of Vista Radio. “91.7 ICON Radio is not just a radio station; it's a celebration of musical genius from across eras. We're thrilled to bring a station to the airwaves that honors the icons of music, offering our listeners an unmatched audio experience."

Listeners of 91.7 ICON Radio can look forward to not only timeless music but also to dynamic programming that includes artist spotlights, musical history segments, and more. This programming is designed to create a community of music lovers who are passionate about the stories behind the songs and the legends who made them.


For more information about 91.7 ICON Radio, including how to listen online, go to

About Vista Radio - vistaradio.ca

Vista Radio currently operates 47 radio stations broadcasting across B.C., Alberta, Ontario, and the Northwest Territories. Vista also owns and operates 37 locally focused news, information, and events portals

for its communities. This number is growing with the finalizing of next month’s acquisition of CAB-K Broadcasting and, pending CRTC approval, the 21 Bell Media properties in British Columbia. With more than 250 employees, the Vista team is passionately dedicated to their communities and is committed to generating exceptional local media. With the launch of Icon Radio, Vista Radio continues to expand its portfolio, ensuring diverse and rich content that resonates with listeners in each community they operate.


For more information:

Bryan Edwards President bedwards@vistaradio.ca

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