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    • Feb 8
    • 1 min read

Vista Radio Passes Torch to Canada's Largest CCM Broadcaster: UCB Media




United Christian Broadcasters Media Canada (UCB Media), parent company of UCB Radio, is pleased to announce its expansion to Medicine Hat, Alberta as the radio group inherits airwaves from Vista Radio's 93.7 Praise FM. The first of three stations set to launch in 2024, UCB began broadcasting on the frequency on Saturday, February 3rd. 93.7 was purchased from Vista after they were unsuccessful in securing a format change from the CRTC.


Medicine Hat will become UCB's second signal in Alberta joining Fort McMurray. “We are so excited to bring our energy and passion in serving Medicine Hat,” said UCB CEO James Hunt. “This community has embraced Praise FM over the past decades, and we are dedicated to building this relationship. UCB’s commitment to bring all that Christian Radio is, beyond just the music we love, will be a shift for 93.7 that listeners are sure to rally behind!


We look forward to being part of the positive change that is taking place in the community.” UCB Radio, Canada’s leader in CCM has 14 stations across the country, and is known for its commitment to spreading positive, uplifting and hope filled content through the airwaves. ###


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