Vista Radio Strengthens Revenue Leadership Team

Courtenay, BC – August 6, 2026 - Vista Radio is strengthening its revenue leadership

team with the appointment of Liesel Unger as Vice President, Revenue, and Jesse Van

Montfoort as Director, Local Sales.

The appointments are part of Vista’s continued focus on revenue growth across radio,

digital, regional, national, and local market opportunities.

As Vice President, Revenue, Liesel Unger will lead Vista’s company wide revenue strategy,

with responsibility for commercial growth priorities, sales alignment, digital revenue

direction, and multi market opportunities. Liesel currently serves as Director, National Sales

and Partnerships and has played a key role in strengthening Vista’s regional, national,

agency, and multi-market revenue development.

In his new role as Director, Local Sales, Jesse Montfoort will focus on strengthening Vista’s

sales performance across its markets. He will work closely with local sales managers and

sales teams to support stronger client solutions, improve radio and digital revenue

execution, and help build a high-performing sales organization. Jesse currently serves as

Senior Manager, Digital Revenue and has played an important role in advancing Vista’s

digital revenue strategy and aligning radio and digital opportunities.

“Since becoming President, one of my priorities has been to put the right leadership

structure in place for the company Vista is today and the company we are becoming,” said

Joe Gabor, President of Vista Radio.

“We have recently redesigned our leadership team

with the appointments of Director of Operations, Alberta - Evan Degenhardt and Director of

Operations, Ontario - Jenny Faulkner. Today we are appointing new leadership for sales”.

Gabor continues “Revenue performance will come from stronger support for local teams

and a more consistent approach across radio, digital, regional, national, and multi-market

sales. Liesel and Jesse bring different but highly complementary strengths, proven

experience in media sales and sales leadership and both have already made a meaningful

impact since joining Vista. These appointments are an important step in building a more

focused and high performing sales organization across the company.”The appointments reflect Vista’s continued investment in experienced sales leadership,

stronger local client relationships and growth across digital, regional, and multi-market

opportunities.

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About Vista Radio - vistaradio.ca

Vista Radio is proudly Canadian and owns and operates 72 radio stations broadcasting across B.C., Alberta,

Ontario, and the Northwest Territories. Vista also operates 52 locally focused digital news, information, and

events portals for its communities. With more than 300 employees, the Vista team is passionately dedicated to

their communities and is committed to generating exceptional local media.

Media Contact: Darren Scott – Director of Communications - dscott@vistaradio.ca