Pattison Media Names Coleman Insights Exclusive Global Representative for Validate Audio Attribution

Pattison Media Names Coleman Insights Exclusive Global Representative for

Validate Audio Attribution

KAMLOOPS, BC and RALEIGH, NC, September 1, 2026 - Pattison Media and

Coleman Insights today announced an expanded agreement naming Coleman Insights

the exclusive global representative for Validate Audio Attribution, Pattison Media’s

platform for measuring audio advertising performance and advertiser return on

investment.

The new agreement expands a relationship that began with Coleman Insights serving

as Validate's exclusive representative in the United States. Under the expanded

agreement, Coleman will now represent Validate to radio broadcasters and audio

organizations worldwide, leading business development, sales, onboarding, and

client support.

Validate helps broadcasters and advertisers connect radio and streaming audio

campaign exposure with measurable consumer action. The platform combines

streaming listening data, audience estimates from trusted ratings providers, and

proprietary attribution technology to estimate total campaign reach across broadcast

and streaming. It also tracks website engagement and captures conversion activity

for up to 90 days after exposure.

"Our relationship with Coleman Insights has demonstrated the value of combining

Validate's technology with Coleman's research expertise, industry relationships, and

commitment to client service," said Rod Schween, President of Pattison Media.

"Expanding that relationship globally is a natural next step. Coleman will be an

outstanding representative for Validate as we bring its capabilities to more

broadcasters and advertisers around the world."

"We have seen firsthand how Validate resonates with broadcasters seeking better

ways to demonstrate the effectiveness of radio advertising," said Warren Kurtzman,

President of Coleman Insights. "We are excited to build on the partnership we have

established with Pattison Media and bring Validate to broadcasters around the

world. As advertisers demand greater accountability from every media investment,

Validate gives radio a practical and compelling way to demonstrate the results it

delivers."

The expanded agreement combines Pattison Media’s continued investment in the

development and evolution of Validate with Coleman Insights' global audio industry

relationships and consulting experience. Together, the companies will work to

broaden adoption of attribution measurement and help broadcasters strengthen

advertiser relationships with timely, actionable evidence of campaign performance.

For more information about Validate Audio Attribution, visit

ColemanInsights.com/Validate.

About Validate Audio Attribution

Validate Audio Attribution is an advertising measurement, conversion tracking, and

attribution platform developed by Pattison Media. Validate helps broadcasters and

advertisers measure campaign effectiveness through audience intelligence,

attribution reporting, website engagement tracking, and performance insights that

demonstrate the impact of audio advertising.

About Pattison Media

Headquartered in Kamloops, British Columbia, Pattison Media is Canada's largest

private, western-based media company, with radio, television, online news, and

digital operations serving communities across British Columbia, Alberta,

Saskatchewan, and Manitoba. Pattison Media is a proud division of the Jim Pattison

Group.

About Coleman Insights

Coleman Insights is a Raleigh, North Carolina-based media research and consulting

firm serving broadcasters, podcasters, and media organizations around the world.

The company provides strategic research, audience insights, and consulting services

to help audio brands grow and strengthen their market position.

Media Contacts

Rod Schween

President, Pattison Media

Rod.schween@pattisonmedia.com

Warren Kurtzman

President, Coleman Insights

WarrenKurtzman@ColemanInsights.com