Big Moments, Shifting Habits: Canada’s Media Year in Review

Canadian media consumption continued to shift throughout 2025-26, shaped by major cultural moments, evolving platform choices, and changing consumer behaviour. From headline-making sports events that drove television audiences, to the growing mix of streaming, social and audio consumption, Canadians continued to move across platforms rather than rely on a single medium.

Using insights across Numeris solutions, this Year in Review looks at the moments that captured attention, how audiences chose to engage with content, and how advertisers responded. Together, the data provides a broader view of how Canadian media behaviour evolved across 2025-26, from what Canadians watched and listened to, to where brands showed up and what mattered most to consumers.

Discover the moments, trends and audience shifts that defined Canada's media year.

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