Harvard Media Expands National Footprint with Acquisition of 3DownNatio

Harvard Media is proud to announce the acquisition of 3DownNation, Canada’s premier source for Canadian football news, insight, and analysis.

Founded in 2015, 3DownNation.com is the country’s leading independent voice about the CFL, U Sports, and Canadian football at every level. Known for its unmatched depth and insider perspective, 3DownNation is recognized nationally for going beyond the headlines — providing fans with the kind of analysis, context, and conversation they won’t find anywhere else.

The publication’s team, led by veteran football insider Justin Dunk, has earned a reputation for credibility and unique access. Dunk, John Hodge and J.C. Abbott are regularly featured on respected sports outlets across Canada, including radio, television, and podcasts. Now a trusted national brand, 3DownNation began as passion project.

With an annual Canadian audience of about 3 million users, 3DownNation is a destination for CFL fans every year who crave authentic, informed coverage of the CFL. An example of this is a story from June 2025 outlining The highest-paid CFL players at every position for 2025, which has garnered over 268,000 impressions, and counting. 3DownNation’s annual highest-paid player series has been a fixture since 2021, giving fans access to financial details that aren’t available anywhere else.

“Growing organically from nothing — the publication has never once spent money on

advertising — 3DownNation has grown to reach millions of people each year because of the

tireless work and unwavering dedication of its staff, becoming a respected industry leader in

news, insight, and analysis,” said Justin Dunk, Founder and Editor-in-Chief of

3DownNation. “The publication is the only place to read daily, independent coverage about

Canadian football. Three downs. No days off.”

Harvard Media’s acquisition of 3DownNation represents a key step in expanding the company’s reach beyond Western Canada to a truly national audience. This partnership builds on Harvard Media’s commitment to connecting Canadians through trusted, independent journalism and meaningful digital communities.

“3DownNation is a respected and passionate voice for Canadian football fans, built on

credibility, community, and connection — values that align perfectly with who we are at Harvard Media,” said Matt Hill, President of Harvard Media. It is because of these qualities and management that it is no surprise that 3DownNation was the fastest growing and is the highest trafficked web destination for football in Canada. The addition of 3Down and its synergies with SportsCage and our other online brands, furthers our commitment to sports in Canada and specifically the CFL.

Dunk brings more than a decade of broadcast and reporting experience to the Harvard Media family. Since 2010, he has covered the Canadian football landscape extensively, serving as a broadcaster for the Vanier Cup since 2013 on Sportsnet and CBC, providing analysis for the 2018 CFL Draft on TSN while reporting from six Grey Cups and counting — with his insight featured on major national outlets and across every province.

3DownNation’s respected editorial voice and loyal national audience will complement Harvard Media’s growing digital network, strengthening its position as a leader in Canadian sports media. More than 2.5 million Canadian users engage 3DownNation annually.

(pictured above: Justin Dunk & Harvard Media President, Matt Hill)

About Harvard Media

Harvard Media is a leading Canadian media company dedicated to connecting audiences and communities through local radio, digital platforms, and content experiences. With a strong presence across Alberta and Saskatchewan, Harvard Media owns and operates:

• 96.3 Cruz FM (Saskatoon)

• 94.1 Cruz FM (Yorkton)

• GX94 (Yorkton)

• 620 CKRM, 104.9 The Wolf, and play92 (Regina)

• X92.9 (Calgary)

• play107 and 95.7 Cruz FM (Edmonton)

• X100.7 (Red Deer) and play101 (Red Deer)

• play103 and 100.5 Cruz FM (Fort McMurray)

Through its expanding portfolio of radio, digital, and content brands — including

SportsCage.com, the home of Saskatchewan sports and SaskToday.ca, Saskatchewan’s trusted source for news — Harvard Media continues to grow its national presence through innovation, collaboration, and storytelling that matters.

For More Information Contact:

Justin Dunk, Founder and Editor-in-Chief of 3DownNation

3DownNation@gmail.com